Craig Saphin

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Babette Bensoussan - "Do not let the passion for your idea blind you to the competitors in the market."

Babette Bensoussan has had a corporate career with companies like Levi Strauss and Apple Computers. Following this, she started her own business consulting business in the area of strategy and competition. She has co-authored seven books that are sold in universities around the world and translated into several languages. Babette is an adjunct professor at the University of Sydney.

More recently, she has trained as a counsellor and a life leadership and business coach.

Her crucial passion is around decision making. How can we all make better decisions? She loves decision making because of the biases, assumptions, interpretations, limiting beliefs and inner voices which influence the decisions.

Babette believes everyone has such great inner potential. She helps a lot of young entrepreneurs.

One crucial question is to ask where they want to be in 5 years and how can you make this happen? What are the steps required to realise your dream

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