James Becton has a digital marketing agency based in Tennessee, USA.  He has sales & marketing leadership experience in companies from the pharmaceuticals industry, automotive and Miller Coors Brewery.  People are the crux of his experience.

James is passionate about business growth and the digital aspect of the business. 

For the automotive sector, automation is a critical strategic objective. The projects he has worked on have focused on changing the sales territory and the distribution strategy.

The required skills for marketers centre on content generation, customer-focused, social media skills and customer engagement capability with the ultimate goal of building a community and audience that represents a trust-based arena. 

The actual marketing talent lies in marketers that can build relationships, trust and engage with the customers.  Give away free education and advice that helps the audience make an informed decision.

Organisation leaders need to develop Mutual Beneficial Partnerships (MBP), agencies that specialise in intent-based data and targeted marketing programs. 

For young marketing professionals, there seems to be so much opportunity.  Work out your passion and niche.  Identify the area that gets you excited.