About the Author

Craig Saphin is a successful, experienced and articulate business leader. He has devoted the time and energy required to write this book and provide his structured business strategy framework to a wider audience. He deals with small and medium business owners daily and he loves it, they will all benefit from this book.

Valuable Takeaways : 

•  If your business stagnates. Scaling new heights will help you regain focus to reap the rewards you deserve. 

• You have the energy and motivation to scale new heights. Your motivations can include scale a business to grow, or the desire to own a bigger business or a plan to exit after scaling new heights.

•  A business needs to be performing strongly to enter an equity transaction process, especially as the owners may be required to stay within the business for a period following the sale.

• There is often a disconnect between market reality and the expectations of the shareholders.

• Selling a business that has a rectifiable strategy or performance challenges is rarely recommended.